When delivering products or services, organizations are looking to fulfill their customers‘ needs and wants. Within this goal, there’s affordable pricing, a good experience for the customers themselves when using the product or service, and, of utmost importance, quality in the services rendered or products bought. Companies have to make sure that their products or services are up to par with customer expectations and the current industry levels of what they decide to sell. This is where Quality Assurance comes into play.

Quality Assurance (QA) is defined as the activity companies perform to ensure that their product offerings are the best they can be when customers receive them. In software testing, this includes determining and establishing processes that will improve the product’s quality and, therefore, value the customer. Delivering a high-end product involves planning and running these processes before the customer receives the product from making sure that there aren’t any complications once they have it.

Unlike Quality Control (QC), Quality Assurance doesn’t focus so much on the end product as it does on creating a plan that adapts to the processes in place to create the end product. This translates to making sure that the product is being made as important as the finished product itself. Establishing these processes ensures providing a quality, worthwhile product to customers, which drives forth company growth. In searching for this growth, companies can reach their goals and maintain a loyal, happy customer base.

For companies, testing for quality early in the production process becomes an invaluable step. QA Testing can help reduce costs— according to a study conducted by IBM in 2008, low developing costs were directly related to a minimal amount of defective products. QA Testing can help minimize defects by preventing crashes and bugs before they happen, which, in turn, means less money spent on fixing a faulty product by not letting it be released with problems in the first place.

In the same IBM study, it was determined that the probability of finding errors within products increased by thirty percent after the product had already launched. Keeping in mind that the costs of fixing a problem only increases the further the product goes in its development before it reaches the customer (for example, $50 in the design stage compared to $1,500 after the product has been launched). It’s easy to see why QA Testing in the early stages of development is crucial.

A quality product is a valuable product, especially for the customer. If the developer doesn’t cover all the bases before the customer receives the product, the perceived value of the product declines, seeing as it isn’t of quality. For the company, if the customer’s value of the product decreases, that means the overall value of the company will also decrease. This translates to less profitable operations and potential damage to the company’s reputation.

Here at TechAid, we can help your products reach optimal levels of quality. Among other services, we provide our customers with dedicated professionals who make up distributed teams worldwide. They focus on taking care of QA Testing for you, allowing your planned projects to continue without sacrificing staff or your company’s efficiency. These professionals become allies to your company, learning the ins and outs of your processes to bring your future customers the most valuable, rewarding experience.

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This article was written by Maria Tejeda
Business Developer at  TechAID
LinkedIn: Maria Tejeda